Scion vs. Sinclair

Compare logos of Scion and SinclairLeave it to a 14-year-old to point out to this “experienced” designer that automaker Scion has a logo very similar to the Sinclair computer, marketed to Americans in the early-1980s by Timex. He ought to know, he is my son—a gifted computer programmer—well-schooled with vintage computing devices. As of this writing, design bloggers have yet to take notice of the resemblance. While the Scion designer did add a nifty bit of flair by rounding the edges, the similarity is unmistakable.

I reckon my son has made a true discovery—and uncovered either an homage to a great-looking logo from the past, or a case of another sneaky corporate design rip-off.

As an ironic aside, Sinclair’s founder, Clive Sinclair, boldly told the Guardian UK, “I don’t use a computer at all!”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.