Tag: outdoor advertising

Outdoor advertising (or out-of-home advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising.

Out of home advertising, therefore, is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

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Affordable 3D outdoor

PosterProps offer outdoor marketers a cost-effective 3D solutionMetromedia Technologies, Inc (MMT) announced today an exclusive partnership with PosterProps, the developer of a patented lightweight, digitally-printed material that clips over posters to create a spectacular 3D prop. PosterProps can be fashioned into any shape or size, and unlike traditional hard props, require no special equipment or crews to install, reducing both time and expense. The billboard or poster inflates on-site and installs by using existing installation crews without specialist equipment in under 30 minutes.

The best news for outdoor marketers is that this translates into lower costs than traditional outdoor “spectaculars.”

Tony Gearty, CEO of PosterProps said: “We are delighted to have found a partner of MMT’s caliber who share our vision of growing a market using our innovative and affordable props, which means so many more billboard locations can now justify a 3D offering.”