99 cans of beer

Image of outdoor advertisement (billboard) announcing Austin Beerworks' "99-pack" of its flagship Peacemaker ale.

A few local shops are getting national attention with their clever marketing and beautiful design for Austin Beerworks’ Peacemaker Anytime Ale 99-Pack campaign. Cheers to Helms Workshop, Austin Beerworks, Beef and Pie Productions, and Source Pixel Foundry.

This article excerpted courtesy AIGA Austin

Arro French Restaurant

Chef behind 24 Diner and Easy Tiger brings French-country restaurant Arro to West Sixth Street

Arro French Restaurant, Austin, logo
The Arro logo takes its inspiration from Bayer’s aspirin tablet (apparently)

Opening July 20, 2013 in Austin, Texas, is a casual French restaurant from the ELM Restaurant Group (24 Diner, Easy Tiger). Chef Drew Curren and his group have had great success with their mash-up bakery/artisan sausage/beer garden Easy Tiger on East Sixth Street downtown, and round-the-clock 24 Diner on Lamar Boulevard next to Waterloo Records.

They enter the world of French bistro food this week with Arro, located in between their two existing restaurants, at 601 West Sixth Street in the old Haddington’s location. The restaurant, which has undergone a transformation to open up the previously compartmentalized space, will open Saturday.

Arro French Restaurant, Austin, Texas

Their Facebook page displays some impressive branding imagery, including hand-brushed calligraphy (seen above) and the elegant script channel letter signage on the building (below).

Arro French Restaurant, Austin, Texas

Courtesy Austin360 and Austin Eater

Arro French Restaurant
601 West Sixth Street, Austin, Texas 78701
(512) 992-2776

“Most Awesome Brochure”

Cover of Austin Symphony Orchestra 2013–14 brochure designed by Scott M Deems, Basement Light Design

I’m totally stoked to announce that a brochure designed by Basement Light Design for the Austin Symphony‘s 2013–14 season has been awarded the honor of “Most Awesome Brochure” for 2013 by the League of American Orchestras. I am proud of the work that ASO Marketing Director Jason Nicholson and I continue to produce over the past five years. I urge every Austinite to support this wonderful musical institution as often as possible!

Brochure design by Scott M Deems, Basement Light Design; principal photography by Kenny Trice

 —Scott

The following story is reposted via Trevor O’Donnell, who regularly blogs about marketing the arts

I’ve written before about the great work Jason Nicholson from the Austin Symphony is doing. Today I’m delighted to let you know that his 2013/14 season brochure has been recognized by peers at the League of American Orchestras as the “Most Awesome Brochure” in his category.

You can see the complete brochure here.

Early reports suggest that the brochure is pulling ahead of last year’s, but we’re waiting for overall results. What we insiders like and what works aren’t always the same thing, of course, so we’ll have to hold off on making judgements until the numbers are in. (Surprising as it may seem to some veteran arts pros, sales results are the only reliable indicators of an orchestra brochure’s quality.)

From a strategic perspective, however, I can identify several elements of this brochure that make it worthy of its awesome designation:

  1. It’s based on research into audience motivations. Jason learned from audience members on the outer fringes of his support system that the experience of enjoying a night out was as important as the content of that night out, so he created a brochure that focused on the customers’ experience.
  2. It’s as much about the customer as it is about the product. Commercial marketers know that one of the best ways to sell a product is to show happy people who represent their target demographic actually enjoying the product. This does that beautifully. (Larger orchestras that use their promotional real estate to talk exclusively about how wonderful and important they are could learn a thing or two from this.)
  3. It tells a story. Rather than simply presenting sequential product information, this brochure tells a compelling emotional story about a couple’s night at the symphony. It uses narrative to draw consumers in and help them identify more personally with the product. That last shot of the happy couple walking hand-in-hand up the aisle under the words “Subscriber Information” is priceless.
  4. It breaks the fourth wall. I could write a lengthy treatise about the rhetorical impact of that shot of the patrons and musicians in the same hallway.
  5. It meets the audience where they live. Arts institutions often maintain a philosophical belief that audiences should aspire to their level, which is fine and may be true, but allowing that philosophy to spill into marketing messages can be suicidal. This brochure avoids condescension by saying, “This is about you,” which is exactly what it is.

I’m a huge fan of the work the Austin Symphony Orchestra is doing and I look forward to seeing great things coming from Jason and his team in the future.

Congratulations, Jason. Can’t wait to hear how the campaign works.

New music from The Sour Notes

Austin, Texas band The Sour NotesI first met Austin band The Sour Notes at SXSW 2011. I was hurrying across town to catch my friend and local artist Kacy Crowley at Betsy’s Bar and hoped to arrive in time for The Sour Notes’ set. Four of the members stood onstage… waiting… while the drummer was outside somewhere, stuck in traffic. It was an awkward moment for the band, but they’re nice folks, and handled the situation with aplomb and humor.

Watch the music video below of a new song, shot by Paul Avellino.

Here is some more information, with another link of the song streaming on the Red Bull Sound Select site.

The album, “Do What May,” is due out soon. Please enjoy (and be sure to use your napkin)!

SXSW 2012 Music

SXSW 2012 Music festivalIt’s time once again for Austinites to grab the handrail tightly as the city braces for yet another SXSW festival. This year’s music portion (the focus of this article) is March 13 through 18.

This writer will be reporting mainly from the downtown and east side areas, on his trusty $90 flea bike. As usual, I will be attending mostly day shows, because I am “thrifty.” Here are some of the highlights of my weekend…

Wednesday the 14th… Spiderhouse will have Bare Wires, country rockers Natural Child, FIDLAR, Austin’s own Dikes Of Holland and Rayon Beach, garage band The Allah-Las, and two more Austin bands, Alfie Rabago’s Lola-Cola, and Crooked Bangs, featuring two rockin’ dames, Leda Celeste Ginestra and Samantha Wendel. Bare Wires play again at Beerland. Trailer Space weighs in with San Francisco’s Thee Oh Sees, Mean Jeans, and Natural ChildThursday the 15th… the east side’s dirty dive the Legendary White Swan hosts a night show, featuring Jesse Malin from D Generation performing a solo set, Atlanta’s haircut band The Biters, and more great haircuts with headliners Prima DonnaFriday the 16th… totally scuzzy dive bar Trophy’s will host a day show with Barrio Tiger from L.A., with Miami guitar legend Jimmy James. Jackalope has a stellar lineup with Tommy Stinson, Jesse Malin, Austin survivor Alejandro Escovedo (The Nuns, Rank And File, True Believers), and—hang on to your hats—a reunion of Peter Case and Paul Collins (The Plimsouls, The Nerves). 29th St. Ballroom has fuzztone bands like Thee Oh Sees, Burnt Ones, Xray Eyeballs, and Kid Congo Powers‘s new band, the Pink Monkey Birds. Beerland has Denton’s Wiccans and two great Austin Bands, OBN IIIs and A Giant Dog. A new burger joint on Manor—Flat Top—will host an unspecified appearance by The Wedding Present (spoken word? music? meet ‘n’ greet?). Lustre Pearl has The Drums. The New (and awfully big) Emo’s East has a super noise fest with The Gories and SpitsSaturday the 17thWaterloo Records continues its excellent free parking lot show tradition with a series of day shows, including appearances by Blouse, Strange Boys and Kid Congo. Trailer Space has Ty Segall pal Mikal Cronin and Austin darlings Hex Dispensers. Beerland has the wonderful local power pop band Bad Sports, fronted by the talented Orville Bateman Neeley III (also of OBN IIIs and A Giant Dog), plus Bass Drum Of Death and Flesh Lights (I’ve been singing this band’s praises to anyone who will listen—frontman Max Vandever is a dynamo). Peelander-Fest returns to The Grackle with headliners and hosts, Peelander-Z. Lots of other Japanese rock/punk bands will feature. Spiderhouse hosts Ben Tipton’s Burgermania, with Paul Collins and Peter Case and cool Atlanta power poppers Barreracudas. Wayne Kramer will play Lucy’s Fried Chicken. Rock sisters Bleached play the Red Eyed Fly patio… Sunday the 18th… Renate Winter’s excellent ‘zine Rubberneck hosts a showcase at Sidebar with Austin artists the Ugly Beats, Quin Galavis, Hex Dispensers, and Air Traffic Controllers (Matador Records’ Gerard Cosloy), Thom Tex Edwards’ Purple Stickpin (former Nervebreakers). Closing the festival with style and grace, the missus and I will enjoy a rare one together, at Congress Avenue’s beautiful camera shop, Lomography. They promise free cold ones and her fave all-acoustic rockers, princeton University’s Miracles Of Modern Science.

For the best, most complete, and up-to-date SXSW music listings, I always recommend Showlist Austin.

SXSW 2011 festival

SXSW Music, Film, Interactive festival, March 11–20, 2011“But will they have free drinks?” That cry will be heard throughout Austin during the SXSW festival, from March 11 through 20. But of course we all have our different reasons for attending. Filmmakers, technology geeks, and live music enthusiasts alike can get their mojo on.

Wednesday through Saturday, the Austin Convention Center will house the 29th annual Flatstock poster show and the Texas Guitar Show. Flatstock has the latest in screen-printed poster designs, and promises to have a “portable” printer on-hand to show you how it’s done. Both shows are free to the public.

Interactive design firm Frog Design will host its annual SXSW kickoff party March 8. Industry peers will gather for a night of revelry and conversation.

And, oh, the music! I will be attending mostly day shows. Wednesday the 16th… Neo soul boys Fitz & The Tantrums will play a free show in the Waterloo Records parking lot. Texas’ own Bad Sports will play a day show at Trailer Space Records. Two interesting bands feature at Red River Street goth club Elysium: tough and tight garage rockers The Woggles, and Japanese punk crazies Peelander-Z. San Francisco’s Thee Oh Sees will be at Spiderhouse on the drag. Draft beer emporium The Ginger Man will have three great Texas bands: Ugly Beats, Thunderchiefs, and Eve & the Exiles. On the east side, newly-opened pub The Grackle will host “Gracklefest”—four days of free shows. Do not miss Flesh Lights, an Austin trio led by that young bolt of lightning Max Vandever. Two more must-see Austin bands OBN IIIs and my soccer mate Alfonso’s band, Manikin, will be at Beerland. Thursday the 17h… Poet, survivor, lover Kacy Crowley will open for The Sour Notes at Betsy’s Bar downtown. Soul shouters Black Joe Lewis & The Honeybears will dominate another free parking lot show at Waterloo, and then later at the Mohawk. I love the twee-ness that is The Carrots, and they’ll appear at the east side’s Baby Blue Studios. For $10 you can see former 13th Floor Elevators legend Roky Erickson and pals including Peter Buck from R.E.M. at Threadgills. For me a SXSW highlight will be UK band Pete And The Pirates at British pub Dog & Duck. On the same stage are The Minus Five, featuring former members of R.E.M. and The Dream Syndicate. Friday the 18th… Last year I spent some time on the beautiful grounds of the French Legation Museum. This year electroclash hell-raisers !!!, Cults, and tUnE-yArDs are my picks. The Shangri-la is a cherished east side neighborhood spot, and local boys done good The Hex Dispensers will be a good reason to stop by. Two festivals ago, I witnessed Gentlemen Jesse And His Men perform a scorching set in a record store parking lot. This time, the men will be outside at the Mohawk—not to be missed. South Congress Avenue shouldn’t be left out, and tiny outsider art gallery Yard Dog will somehow manage to find space for former X frontwoman Exene Cervenka to perform. Two excellent indie rock bands—Okkervil River, and Surfer Blood—perform at Flamingo Cantina. If you remember 1980s punk rockers ALL, their former singer is now fronting a band called Drag The River, and will be performing a few shows around town: at Hole in the Wall, Liberty, and Barbarella. Saturday the 19th… “Gracklefest” continues with Peelander-Z, 8-bit electro nerds Anamanaguchi, and my friends Cody, Zach, Nick, and Weston from Austin punk rockers Lost Controls. Rainey Street is fast becoming an alternative for dining and entertainment, and Okkervil River and Tapes ‘n Tapes will grace Lustre Pearl’s patio stage. Sunday the 20th… The last day of the festival goes out with a bang at the Side Bar. Flesh Lights, former Guided By Voices guitarist Doug Gillard, and two garage bands, Austin’s Ugly Beats and Pittsburgh’s Cynics will bring the house down.

For the most accurate, complete, and up-to-date SXSW music listings, I urge you to visit Showlist Austin.

Snow in Texas

Snow in Austin, TexasHappy (brrrr…) Valentine’s Day! Since last week, most of the United States has been in the throes of icy winter weather, closing airports and leaving motorists stranded in snow drifts. This typical scene plays out every winter, threatening to upset life and commerce in cities such as Chicago, Detroit, Boston, and New York. But one doesn’t often consider Texas a target for blizzards. On February 4, several inches of snow fell on Austin. That weekend, I drove up to Dallas to visit a friend. Icy road conditions forced an added hour to what is usually a three-and-a-half hour commute. Road conditions were fair until crossing the Dallas county line, where ice coated the main interstate. I passed Waco—a sizable city— that managed to treat its roads with sand. What happened, Dallas?

That Sunday the Dallas area (Arlington, actually) hosted the Super Bowl. While I did not attend the game, I was witness to a city of over 6.5 million totally unprepared for big crowds and icky weather. Brought to its knees, the Dallas police department seemed hapless to protect and serve, and many Dallasites grumbled—inconvenienced by the weather, 100,000 out-of-towners, and a paucity of taxi cabs. Public schools closed for days due to buses unequipped to deliver students.

Jennifer Dunn, a meteorologist for the National Weather Service in Fort Worth, admitted that the “first band caught us a little off-guard.” This week’s snow will likely push the season total into territory not seen since the record-setting storms of the 1970s.

Downtown Austin, Texas, February 4, 2011

Why Ginny’s Printing rocks

Ginny's Printing, Austin, TXAs a seasoned graphic designer, I have dealt with a number of different printing companies, even some in Asia (not by my choice but at the client’s insistence). Some printers are routine and faceless, others are reliable, and then there’s Ginny’s Printing. In the past two years, I’ve used Ginny’s for a few different clients. The latest job, however, was a simple poster of a short run for a DJ night. I spoke with Roland, my usual CSR, and he told me about a deal Ginny’s runs for Austin musicians on the front page of its website. Fifty 12 x 18″ full-color posters on heavy stock for $17.99+tax (shipping included), the catch is, there is no bleed and you must order either 50 or 100. No proof, and no CSR involvement. Ordering and file transfer is done through the site, as well as payment by credit card. I used my company credit card, typing my name, followed by the company’s (as it appears on my card). Apparently, this threw a wrench into the works, as there was an error prompting me to contact Ginny’s. I called and spoke with the financial department, and then, something extraordinary. The CFO of the company followed up on my call. She personally shepherded the order through the press department, and expedited the credit card problem. Turns out, my name followed by company name was longer than the online ordering system would allow. Simple database mistake. “Does not compute.”

I received a nice email from the CFO, with just about everyone from Ginny’s CC’d. But the story gets better. Someone from accounts called me Friday afternoon to tell me the job was complete, and that I could pick it up. I told her go ahead and ship it. The job was received FedEx Saturday! (Warning: FedEx shipping may NOT be included with all orders. Please consult before ordering.) I’ll remind you, folks, this was a $19 order!

I am telling everyone I know, shouting from the highest mountaintops, Ginny’s rocks with extra bass! (And besides, Ginny’s founder Michael Martin’s favorite cartoon character is Foghorn Leghorn. Well, DUH…)

Historic Harvard organ moves to Austin

Harvard pipe organOn May 3, staff from the C.B. Fisk Company—the famed mechanical action pipe organ manufacturer of Gloucester, Massachusetts—dismantled the pipe organ at Harvard University’s Appleton Chapel. A delegation from Redeemer Presbyterian church in Austin traveled to Massachusetts for the instrument’s farewell recital, which has served Harvard since 1967 and will begin service in Redeemer’s new sanctuary.

In 1965, when plans for the organ began, Harvard entrusted the design, construction, and voicing of the organ to one of its own, Charles Brenton Fisk (’45). His study of early American and European instruments helped him and his company to set a new course for American organbuilding.

No official date has been set for the organ’s première at its new Austin homesite… so pipe organ fanatics will have to stay tuned!