While I have not yet viewed the Fox tv biker program, “Sons of Anarchy,” San Francisco “hipster” blog Uptown Almanac reported a case of product placement on the show. A recent episode of the show, which airs on Fox TV’s FX cable network, shows a rectangular container—similar to the juice box containers parents force their wee ones to drink instead of soda pop. But instead of juice, the product appears to contain Jameson Irish Whiskey. (Click above to enlarge the video capture image that clearly shows a Jameson Whiskey “juice box” next to one of the actors.) Fans of the show, searching online for the product, were annoyed to discover the product does not exist.
Jameson—a major advertiser on the series—claims the product does not and will never exist, and was a prop produced by Fox’s art department. Many would hope Jameson would consider bringing such a product to market. After all, wine in paper cartons has already proven to be popular with those on a budget.
Until then, fans are left to dream…